Executive Summary

—

Company KPIs

Customer Journey & Conversion

—

Key Executive Insights

Recommended Actions

Department Health

Company Performance

Strategic KPIs

218

Paid Orders

158

B2C

60

Sopra

—

Revenue

Peak —

Paid Orders

218

↓ 21.9% vs Apr 2026

prev. 279

Peak —

B2C Orders

158

↓ 5.4% vs Apr 2026

prev. 167

Peak —

Sopra Orders

60

↓ 46.4% vs Apr 2026

prev. 112

Paid Orders Trend

Monthly performance · Jan 2025 – May 2026

All Orders B2C Sopra

→

Executive Insight

Paid Orders YoY Growth

—

Current Period

—

Prev. Year Same Period

—

Growth

▬ —

—

Digital Channel Insights

Website & Byyn App performance

Website Insights

All Visitors · New Users · Paid Orders · Dec 2025 – Jun 2026

New Users All Visitors Paid Orders

→

Byyn App Insights

All Visitors · New Users · Dec 2025 – Jun 2026

New Users All Visitors

→

Website Conversion

Dec 2025 – Jun 2026

Visitor → User 0%

User → Paid Order 0%

Byyn App Conversion

Dec 2025 – Jun 2026

Visitor → User 0%

User → Paid Order 0%

Marketing Funnel & Conversion

Visitors · Leads · B2C · Conv Rate · Jan 2025 – May 2026

All Visitors Leads B2C Conv %

→

Marketing Performance

Acquisition & Campaign KPIs

—

Total Leads

—

CAC

—

Conversion

—

ROAS

Lead Generation

Total Leads Generated

—

Pending Data

Qualified Leads (MQL)

—

Pending Data

Lead-to-MQL Rate

—

Pending Data

Cost per Lead (CPL)

—

Pending Data

Digital Acquisition

Website Sessions

—

Pending Data

App Downloads

—

Pending Data

Organic vs Paid Split

—

Pending Data

Bounce Rate

—

Pending Data

Campaign Performance

Total Ad Spend

—

Pending Data

ROAS

—

Pending Data

Email Open Rate

—

Pending Data

Social Engagement Rate

—

Pending Data

Sales Performance

Pipeline & Revenue KPIs

—

Pipeline Value

—

Closed Deals

—

Win Rate

—

Avg. Deal Size

Pipeline

Total Pipeline Value

—

Pending Data

Active Opportunities

—

Pending Data

Avg. Deal Size

—

Pending Data

Sales Cycle Length

—

Pending Data

Conversion & Closing

Deals Closed (Won)

—

Pending Data

Win Rate

—

Pending Data

MQL-to-SQL Rate

—

Pending Data

SQL-to-Close Rate

—

Pending Data

Revenue

Revenue (Period)

—

Pending Data

Revenue vs Target

—

Pending Data

Revenue by Channel

—

Pending Data

Churn / Lost Deals

—

Pending Data

Service Delivery

Field Operations & Quality KPIs

Received Orders

—

vs —

Submitted

—

vs —

Count of Experts

—

vs —

Orders Status Trend

Received · Submitted · Experts · Weekly · W01 – W24

Received Orders Submitted Count of Experts

→

Avg Order Processing Time (Hours)

Report Submitted vs Avg Submitted · Weekly · W01 – W24

Report Submitted Time (From Insp) Avg Submitted Time

→

Avg Time From Scheduling to Assignment

Days · Weekly

→

Avg First Report Delivery Time

Hours · Weekly

→

Orders by Assignment Status

2026-W24 snapshot

Orders Executed Within 24 Hours

2026-W24 snapshot

Report Error Types

Inspector report quality issues by type

Total Errors

—

Top Error Type

—

Error Categories

—

distinct types

Customer Evaluation — NPS & CSAT

Main Service

NPS

8.80

CSAT

95%

Total Survey27

Sopra

NPS

0

CSAT

0

Total Survey0

All Sopra

NPS

8.86

CSAT

94%

Total Survey260

Quick

NPS

10

CSAT

100%

Total Survey2

Hand Over 2 (Groups)

NPS

6.60

CSAT

88%

Total Survey3

Detailed

NPS

10

CSAT

92%

Total Survey9

Basic

NPS

10

CSAT

100%

Total Survey3

Hand Over 2

NPS

10.0

CSAT

100%

Total Survey2

Hand Over 1

NPS

3.3

CSAT

88%

Total Survey3

Avg Inbound / Day

—

calls per day

Avg Outbound / Day

—

calls per day

Avg Speed of Answer

—

min:sec average

Calls Timeline

Daily inbound vs outbound

Inbound Outbound

Calls Distribution

By hour of day

Inbound Outbound

Speed of Answer Over Time

Average answer time (seconds)

Volume

12 indicators

Inbound Count

—

Outbound Count

—

Serviced Count

—

Handled Calls Count

—

Dropped Calls

—

Abandoned Count

—

IVR Calls Count

—

Out of Hours Count

—

Out of Hours Rate

—

Total Picked Up Calls

—

Total Busy Calls

—

Total Unanswered Calls

—

Efficiency

9 indicators

Avg. Handling Time

—

Avg. Time in Queue

—

Avg. Abandon Time

—

Avg. Inbound Duration

—

Avg. Outbound Duration

—

Avg. Hold Time

—

Avg. Ringing Time

—

Total Talk Time

—

Handling Rate

—

Quality & Service Level

6 indicators

Service Level Rate

—

Within Service Level

—

Abandonment Rate

—

Dropped Rate

—

Pickup Rate

—

Serviced Rate

—

Capacity Intelligence

القدرة الاستيعابية حسب الخدمة والمنطقة

—

Experts

—

Capacity

—

Orders

Total Experts

—

Target 10,000

Monthly Capacity

—

inspections / month

Total Orders

—

current demand

Services

—

active service types

Regions

—

coverage areas

Experts Target Progress

Path to 10,000 certified experts

—

—Current

10,000Target

—Remaining

Service Providers Target

Path to 100 active providers

—

—Current

100Target

—Remaining

Capacity by Region

Monthly capacity · ranked

Capacity by Service

Top services by available capacity

Experts by Level

Distribution across service levels

Capacity Distribution

Service × Region heatmap

Capacity vs Demand Utilization

By service

Metrics Dictionary

Definitions, data sources, and calculation logic for every metric across the dashboard.

—Metrics

—Sources

—Sections